Alphabout

I have a passion for typography and wanted to create a place for fellow type lovers to play and improve their lettering skills. Influenced by great sites like Daily Drop Cap and The Type Fight, I wanted a more public arena for lettering. So after a conversation with Jesse Saler on fun creativity building exercises, I worked with Chris Sham to create Alphabout.com. Built on a boxing concept, this ring for like-minded creatives changes letters each week and allows voting for the "knockout" blow.

CLIENT: Personal
PROJECT: Alphabout.com, Logo, and Posters
ROLES: Concept, Creative Direction, Design, Programming

DESCRIPTION:
I have a passion for typography and wanted to create a place for fellow type lovers to play and improve their lettering skills. Influenced by great sites like Daily Drop Cap and The Type Fight, I wanted a more public arena for lettering. So after a conversation with Jesse Saler on fun creativity building exercises, I worked with Chris Sham to create Alphabout.com. Built on a boxing concept, this ring for like-minded creatives changes letters each week and allows voting for the "knockout" blow.
 

AWARDS & RECOGNITION:
Gold Addy Award - Digital
Gold Addy Award - Poster Campaign
District 4 Gold Addy Award - Digital
District 4 Gold Addy Award - Poster Campaign
 

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