Cooper Tire

Cooper Tire was launching new products under their popular Zeon racing line and Discoverer offroad tires. I worked with the client and Marc USA agency (who created a new brand campaign) to introduce a new campaign for the tires through 2 mirrored microsites and a large media campaign. I worked with Clickfire Media on the design and coding of the sites and designed the supporting media.

CLIENT:  Cooper Tire
FOR:  The Zimmerman Agency
PROJECT:  Cooper Zeon and Cooper Discoverer Tire Launches
ROLES:  Concept, Art Direction, UX, Wireframes

DESCRIPTION:
Cooper Tire was launching new products under their popular Zeon racing line and Discoverer offroad tires. I worked with the client and Marc USA agency (who created a new brand campaign) to introduce a new campaign for the tires through 2 mirrored microsites and a large media campaign. Clickfire Media partnered on the design and coding of the sites.

AWARDS & RECOGNITION:
Addy Gold
District 4 Addy Silver

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