Two Sweet Things Lead to Another

Mrs. Freshley's wanted help launching their new and improved Honey Bun now made with Cinnabon Cinnamon and improve its sales in Walmart stores. I came up with the concept for a "boy meets girl" story explaining how these two met and a new bun arrived. I served as creative director for the project and worked with Vitamin on video illustration and animation while collaborating with copywriter TJ Aseltyne on the script and digital designer Skyler Rexrode on the Facebook tab.

CLIENT:  Flowers Foods - Mrs. Freshley's
FOR:  The Zimmerman Agency
PROJECT: Honey Bun made with Cinnabon Cinnamon Video and Facebook Tab
ROLES: Concept, Creative Direction

DESCRIPTION:
Mrs. Freshley's wanted help launching their new and improved Honey Bun now made with Cinnabon Cinnamon and improve its sales in Walmart stores. I came up with the concept for a "boy meets girl" story explaining how these two met and a new bun arrived. I served as creative director for the project and worked with Vitamin on video illustration and animation while collaborating with copywriter TJ Aseltyne on the script and digital designer Skyler Rexrode on the Facebook tab.
 

AWARDS & RECOGNITION:
Gold Addy Award
District 4 Silver Addy Award
 

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