FOR: The Zimmerman Agency
PROJECT: Brew Your Costume
ROLE: Concept, Planning, Design, Creative Director for 2.0 version
Created as part of Party City's "Nobody Has More Halloween For Less" campaign, this experience website also doubled as a Facebook Application. Visitors can answer a short series of questions or preferably connect with their Facebook account to have their profiles automatically analyzed.
Brew Your Costume will add profile elements like your name, location and photos into a boiling cauldron to conjure up the perfect costume for you this Halloween. Then you can post it to your wall for all your friends to see or vote on. It has been so popular we updated each year including a large overhaul in 2010-2011.