Cooper Tire

Cooper Tire was launching new products under their popular Zeon racing line and Discoverer offroad tires. I worked with the client and Marc USA agency (who created a new brand campaign) to introduce a new campaign for the tires through 2 mirrored microsites and a large media campaign. I worked with Clickfire Media on the design and coding of the sites and designed the supporting media.

CLIENT: Cooper Tire

FOR: The Zimmerman Agency

PROJECT: Cooper Zeon and Cooper Discoverer Tire Launches

ROLES: Concept, Art Direction, UX, Wireframes

DESCRIPTION:
Cooper Tire was launching new products under their popular Zeon racing line and Discoverer offroad tires. I worked with the client and Marc USA agency (who created a new brand campaign) to introduce a new campaign for the tires through 2 mirrored microsites and a large media campaign. Clickfire Media partnered on the design and coding of the sites.

AWARDS & RECOGNITION:

Addy Gold

District 4 Addy Silver