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The "Spread the Wonder" campaign launched with a new responsive website at Wonderbread.com.
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Part of our digital strategy for social media included creating sharable cultural plays that resonate with our audience. "The Walking Bread" was one of our early successes.
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As our social media hub, we created a customized Tumblr theme for all of our Spread the Wonder illustrations. Halloween was a big push for the campaign, so we did several illustrations playing off classic monsters using slices of Wonder Bread and simple copy.
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CLIENT: Wonder Bread
DESCRIPTION:
Wonder Bread was in need of a new campaign following their re-introduction to shelves after parent company Flowers Foods acquisition of the brand from Hostess. Anchored with a new responsive website, social media posts, and a customized tumblr theme as a social hub, we launched "Spread the Wonder" - a new illustrated direction influenced by the brand's storied past. Shortly after launching, we were honored to be AdWeek's featured Brand of the Day.
FOR: The Zimmerman Agency
PROJECT: Spread the Wonder campaign, Wonderbread.com
ROLES: Creative Direction, Art Direction, UX, Wireframing, Design, Illustration
DESCRIPTION:
Wonder Bread was in need of a new campaign following their re-introduction to shelves after parent company Flowers Foods acquisition of the brand from Hostess. Anchored with a new responsive website, social media posts, and a customized tumblr theme as a social hub, we launched "Spread the Wonder" - a new illustrated direction influenced by the brand's storied past. Shortly after launching, we were honored to be AdWeek's featured Brand of the Day.
AWARDS & RECOGNITION:
AdWeek's Brand of the Day
AdWeek's Brand of the Day